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So this is the image I have seen 6 or 7 times today. It's for the movie "The Heartbreak Kid" and it seemed like every Septa bus I saw today had this poster plastered in its side. The fact that Ben Stiller is starring in yet another shitty romantic comedy is not what bothered me. It's the fact that the poster says "Love Blows". Are we really at the point where the ad campaign of a major motion picture is hinged upon such an immature, lowest common denominator, sexual innuendo? This is not the only film to use such infantile tactics. Here's a few other low-brow yuk fests:
1.) Meet the Parents/Meet the Fockers- One of the main, running jokes in this film is that the lead character's last name sounds like the word "fucker". Well, Bravo Gregg Glienna & Mary Ruth Clarke. You really hit the comedic motherload in naming that character. Who was your co-writer, a third grade playground bully? Gaylord Focker, referred to in the first film as Gay Focker. Let me emphasize that the gist of that "joke" is his name sounds like "Gay Fucker". Is there even a punchline? That one really bridged the gap between liberal Hollywood and close-minded homophobes. "Dude, his name is Gay Fucker! That's so messed up!" Indeed it is. I think I'll write a bland Rom-Com and name my main character Penis Fart Poop Head. Is that all it takes to pass for comedy these days?
2.) Mr. Woodcock- So in the title alone, there are two euphamisms for penises.
And on top of that, Billy Bob is holding two basketballs over his crotch to signify, I suppose, his grossly oversized, swollen testicles? I mean just when you think you've seen the worst Hollywood has to offer, they out-do themselves. I guess they just assume dimwitted movie patrons will chuckle like Peter Griffin at the title and mindlessly fork over money to see this piece of shit. You know, there is a reason this film was held up by the studio from being released for over a year- because it was so awful. That 15 million total gross was well worth the 20+ million it took to make this one, huh?
2.) Mr. Woodcock- So in the title alone, there are two euphamisms for penises.
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3.) Balls of Fury-
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In conclusion, I hope I'm not coming across as a prude, becuse I'm really not. I simply find this type of childish marketing offensive. Honestly, what must these advertising agencies think of the movie-going public? Apparently their consensus is that the penis is the pinnacle of American comedy and we just can't get enough of it.
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