Okay, I get it. A film that is rated "R" will have less mainstream appeal than one rated "PG-13." I can understand that, from a business perspective. But when the film in question is named "Drag Me to Hell" I think a hard "R" is pretty much a necessity.
Unfortunately, Sam Raimi's much anticipated return to horror will be a bastardized, sanitized "PG-13" version of the film. What a let down. And, I know that we'll get the "Unrated" version of the film on DVD in a few months, but just the idea that even someone like Raimi, who has built a reputation as a filmmaker and has a genuinely devout following, can't even get his film released properly just pisses me off. He's been neutered.
The trailer looks very cool, and I'll still see it in the theater-- I may even enjoy it. But the entire time I watch it, I'll have a bitter taste in my mouth-- and not just from the burnt Wawa coffee that I snuck in. I'll be wondering what the film could have been, and how cool it would have been to see a gritty "R" rated version on the big screen.